Account-Based Marketing Examples: 10 Tactics to Try

Next, use no-code ClickUp Automations to automate follow-ups, lead assignments, and content approvals. You can also surface the riskiest customer segments within your target accounts, enabling proactive intervention and personalized outreach to mitigate potential churn. The teams can align their workflows on one platform, ensuring follow-ups and coordinated outreach don’t slip through the cracks. The entire company operates within a shared Workspace—so both sales and marketing teams are under one virtual roof, making collaboration frictionless.

Their solution centered on tight sales and marketing integration. A visitor from a legal firm saw content focused on e-signature law and precedent, while a CFO saw content Instances of account-based marketing detailing hard cost savings and ROI models. They overhauled their content model, segmenting their target accounts by industry.

Send out e-invites with digital coupons (food experience) to make prospects feel special. When they conducted a webinar and sent out lunch coupons, they saw their attendance triple and become more engaging. Laser-focused problem-solving, empathy and thoughtful gifts will help you thrive with your campaigns. Your task is not to implement all seven at once but to choose the one that best aligns with your immediate business goals and resources. Viewing these account based marketing campaign examples should not be overwhelming.

According to Salesforce, 73% of B2B buyers expect vendors to personalize their engagement to their needs, and that number is probably going to increase, so keep that in mind. Leading teams are using AI and real-time intent data to create content and outreach that feels handcrafted, even when it’s automated. In this article, we’re breaking down 8 of the most inspiring, creative, and effective ABM examples, from hyper-personalized outreach to multi-channel plays that actually convert.

Cross-Functional Alignment Increases Efficiency

LinkedIn advertising is another powerful option that lets you promote content to profiles and companies outside of your connections. Additionally, programmatic advertising is useful to ABM marketing since it helps you target accounts and devices that conducted a specific search. Banner advertising is one way of delivering personalized ads that retarget your prospects and regain their interest.

The leads generated through Priority Engine are high in both quantity and quality, and deliver strong engagement throughout Schneider Electric’s marketing programs and follow-ups. Their ABM strategy is built around account-based targeting to drive revenue growth. Features like ‘Discover Weekly’ and ‘Daily Mix’ aren’t randomly generated—they’re part of a strategic ABM approach that ensures users get fresh content tailored to their tastes. Instead of a one-size-fits-all approach, DocuSign built detailed customer personas and went all in, targeting 450+ enterprise-level accounts with hyper-specific messaging. When you create something truly tailored, it doesn’t just catch attention—it builds relationships.

Pathfactory's Content-Based Account Engagement with Intent Tracking

The microsite gave healthcare-focused prospects a coherent journey from awareness through consideration without landing on a generic product page. For ABM to drive results, sales and marketing need to work toward common revenue-focused goals, not separate metrics. The following case studies highlight how different companies have successfully implemented ABM to drive measurable results. From Volkswagen to the University of Chicago, his background is focused in crafting marketing campaigns that drive results.

Our suite of marketing tools enables brands to implement an account-based marketing strategy to target the right prospects at the right time. However, by choosing which industries and types of companies you want to target beforehand, you can reduce friction in the sales funnel and streamline the sales process. Developing ABBM strategies can be time-consuming because it requires you to vet prospects before they enter your marketing funnel. Account-based retargeting can help you bring those target accounts back to your website to give your business a second opportunity to convert them.

ABM Campaign Idea #1: Lunch and learn

Good ABM examples include sending customized direct mail to executives, using personalized videos in outreach, or hosting private webinars for target accounts. These tactics align sales and marketing to engage specific high-value accounts and improve deal conversion rates. Account-based marketing tactics include personalized email outreach, targeted LinkedIn ads, custom landing pages, direct mail campaigns, and tailored print content for buying groups. Overall, it enhances customer relationships, drives revenue, and aligns marketing and sales efforts effectively. Are you ready to take your account based marketing (ABM) campaigns to the next level? We painstakingly collated the 20 best podcast production agencies in the world.

• Research your target accounts to understand their pain points, objectives, and use cases for your solution.
• To reach your target accounts and the key stakeholders, figure out which channels they use most to research trends and solutions.
• Then, we used the Contacts feature of Sales Intelligence to identify individual prospects’ contact information.
• An account-based marketing strategy helps companies stand out from the competition with a content strategy is tailored to suit the individual client.

By leveraging a creative, multi-touch account-based marketing approach, T-Mobile effectively captured the attention of higher education accounts, breaking through a traditionally difficult-to-engage sector. They also Improved conversion rates by focusing on specific accounts and strengthened sales and marketing alignment to help its teams act on key engagement signals. Workday increased the relevance of their ads through precise account targeting. To execute a data-driven, multi-channel ABM program, Workday first identified and prioritized high-value target accounts based on firmographic data and engagement insights. Use automation to segment accounts based on engagement, ensuring timely, relevant, and personalized follow-ups to each account’s needs. Paid media is a powerful tool for keeping your brand top-of-mind and engaging decision-makers before direct outreach begins.

Tailor your campaigns to the specific behaviors and preferences of your target accounts. Engage with your target accounts on platforms frequented by your existing contacts, such as social media, industry events, blogs, and newsletters. These plans should comprehensively address customer pain points and outline the content required to engage them effectively. Proceed to the following steps to initiate your ABM marketing strategy. It’s essential to avoid expending time and resources on an approach your company might struggle to sustain. ABM, while it may sound intricate, adheres to this fundamental principle when tending to your premier prospects.

These best practices and an awareness of common pitfalls help organizations improve their go-to-market strategy and drive measurable results with account-based marketing. Mastering these key components helps B2B organizations use ABM to drive measurable business results. Account planning requires close collaboration between sales and marketing teams, as well as a commitment to continuous optimization based on data and feedback.